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Home > SMT Wrapper

Voice of the Caregiver

Published Thursday, March 01, 2001

Listening to It Can Build Your Business YOU MIGHT NOT know it yet, but a powerful voice is emerging — and it will have a major impact on your business. It's a mother's voice, a husband's voice, a voice that is, according to industry statistics, 25 million strong. It is the voice of caregivers all across the country — and as the population grows older and lives longer, that voice will grow stronger. What you do when a daughter walks into your home medical equipment store and needs advice on the best type of walker or portable oxygen ...

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