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Home > SMT Wrapper

Two Years After the Medicare Cuts, Oxygen Providers Are Pushing Ahead

Published Monday, November 01, 1999

THE MEDICARE CUTS to oxygen therapy that many providers feared would devastate the home medical equipment market have truly been a nail-biter. But devastating? Hardly. Home oxygen suppliers say that in the wake of the cuts-25 percent in 1998, 5 percent this year-they have responded not by pulling back but by expanding into new oxygen-based product lines and services. Providers appear to be working smarter and investing heavily in high-demand services such as sleep therapy and disease management to offset the Medicare hits. They are also using their marketing strengths in urban or rural areas to build up ...

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