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Home > SMT Wrapper

Building Managed Care Business

Published Saturday, October 01, 2005

While more and more providers are interested in diversifying out of Medicare, the prospect of building a strong managed care business line has come back into the forefront of home medical equipment company marketing strategies. Managed care is a much more complex business than Medicare because there are many different types of managed care organizations, and each works a bit differently than the others. But managed care should be an important part of any home care company's strategy. While enrollment has declined slightly since its peak at the end of the 1990s, managed care remains the majority of ...

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